Unlike SEO, PPC provides immediate results and a higher conversion rate. You may even use PPC to identify what keywords are driving more conversions in order to focus your SEO campaigns on those keywords. Many business owners will not even consider running a PPC campaign because “PPC is expensive”. True! it CAN be expensive but that depends on many factors, most importantly, your return on investment. Will you consider PPC expensive if you spend $1000 and get $10,000 in profit? I don’t think so.
Your perception of PPC could be a result of a previous unreliable PPC management experience, a friend’s opinion or just the fact that you don’t believe advertising actually works. The thing is, we can’t deny that there are 1.2 trillion searches on Google per month and 2.2 Billion active monthly users on Facebook. If you can get your business on Google’s first page with SEO or have thousands or millions of followers on Facebook, TERRIFIC, you’ve made it. Until then, PPC is a great way to puts you in front of your potential customers
After researching your market, analyzing your buyers journey and your top competitors ad strategy, We
Copyright 2018 Directival © | All Rights Reserved