Using our proven PPC process, we’ll deliver high intent leads to your business and get you a high return on your investment

Why Paid Search?

1 %

PPC Traffic Converts 50% Higher Than Organic Traffic

1 %

65% of Customers Click on Ads When Purchasing

1 %

There’s an Average of 200% ROI for Paid Advertising

What about SEO?

Google receives over 63,000 searches per second on any given day. 78% of U.S. based internet users are researching products and services. It’s undeniable that incorporating SEO into your digital marketing strategy is key. The thing is, SEO takes a long time to get you results, competition is fierce for the first 10 spots and 75% of search engine users never navigate past the first page. In a perfect world, you should combine both SEO and PPC in your marketing strategy. But if you want to get your business in front of buyers immediately and receive a higher conversion rate, PPC is the way to go

Why PPC Campaigns Fail

Set and Forget

There is a lot going on with your ad campaigns. If you don't analyze and optimize on a regular basis you're going to waste your ad spend and lose countless opportunities to improve your ROI

Absence of Tracking

How would you improve your campaign performance without knowing what does work and what doesn't. Tracking every aspect of your campaign is essential to increase your chances of success

Poor Landing Page Experience

You set up your ad perfectly, users clicks, and leave. Would you prefer to be directed to the home page when your ad is about pricing? Provide a relevant experience and your traffic will convert

No Testing

Test different variations of your ad copy, landing page, etc. Without testing, you are missing out on identifying how to improve conversion rate on your hard earned, not so cheap clicks

How we Keep it From Happening


  • Conduct market research
  • Analyze clients’ offerings
  • Understand your buyer's journey
  • Conduct comprehensive Keyword Research
  • Create highly targeted campaigns
  • Create an effective ad copy
  • Implement A/B testing
  • Implement CRO tactics for landing pages


  • Ad extension optimizations
  • Device bidding optimizations
  • Monitor and adjust bid strategies
  • Monitor and remove irrelevant keywords
  • Decrease CPL (cost per lead)
  • Increase CTR (click through rate)
  • Increase lead volume
  • Increase Conversion Rate

Request a Case Study

Our Proven Process

After researching your market, analyzing your buyer’s journey and your top competitors’ ad strategy, We


We start by building or restructuring your campaign using our proven strategy to achieve the highest ROI possible. We take care of everything from keyword research, set up tracking to identifying/building landing pages


Our strategy is not set and forget. Your Adwords account will be regularly analyzed and optimized by our certified team in order to continuously improve your campaign performance and avoid any ad spend waste


Stay informed on how your campaign is performing. You'll have access to our detailed reporting and scheduled meetings with your dedicated account manager in order to answer all your questions and exchange ideas

Copyright 2018 Directival © | All Rights Reserved